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At the end of the 70¡Çs, 50¡Çs fashion was hugely popular, and 50¡Çs fashion continues to have a lasting influence on Japanese street culture. In the middle of the 50¡Çs boom, there was a store in Harajuku, CREAM SODA. The pomade GREASE was a very popular item at the shop. Its signature was a sweet and spicy scent. GREASE was oil-based. We wanted to reproduce the pomade with a water base. After so many years of research and development, we finally managed to make it.
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